Why do we do this, where do we want to go?
Multinational vs multilocal
Due to the fact that we have digitized the entire purchasing process and that our users are “one” in the eyes of (the CRM system of) our suppliers, this enables us to obtain very far-reaching discounts and benefits.
It seems unlikely, but with YuCopia you can permanently purchase at the same discounts that multinationals receive. Because we centralize, digitize and consolidate all purchases, delivery notes and invoices (with a unique fingerprint), this makes the delivery process much easier for our suppliers. They, therefore, regard all YuCopia customers as one. As a result, we receive the same discounts as large companies and multinationals that purchase in large volumes.
This is how we shift the purchasing power of multinationals to multilocals: the YuCopia users.
You can, therefore, regard our approach as a permanent group purchase, regardless of whether you purchase 1 item or 10.000, because the price per item remains based on the price that you would receive if you purchased 10.000 items.
The initial and reasonable disruptive ultimate vision of YuCopia revolves around disintermediation or skipping the intermediaries between end customers and manufacturers. Many “in betweens” in one sentence, but one constant factor: the knowledge that a large part of the margin “stays behind” at every “in between”.
We are convinced that between today and a certain amount of time, the consumer will be ordering his Becel (brand of butter) directly at Unilever. Or even more. That the smart Samsung fridge uses IoT to notice it’s out of Becel and will place an order directly at Unilever without the intervention of any distributor whatsoever. But obviously following the validation of the owner of the fridge through an intelligent ordering software. Science fiction? Perhaps, but particularly something worth thinking about.
What do you need to make this model profitable and to ensure that the margins are effectively reallocated between end customers and manufacturers? In short: 3 pillars.
1. A software that fully facilitates the ordering process according to blockchain principles
2. A financial revolution where a number of financial intermediate steps are optimised (smart contracting in blockchain)
3. A solution for the last mile deliveries
Step one already exists (YuCopia), step two is currently in full revolution and step 3 is being elaborated together with SDN (Smart Distribution Network) as we speak. But without a doubt, the disintermediation and smart contracting principles based on the blockchain principle, form the cornerstone of our contemporary future economic models.